1. Everyone loves ice cream. It’s true. An ice-cream truck is a sure sign of joy. When you hear that ice cream truck, your ears point up and you start running, along with a mob of ecstatic children screaming their little lungs out for tasty frozen treats.
2. Ice-cream truck advertising is easy on the bottom line. We are half the price of bus ads. Advertising on an ice-cream truck is six-times cheaper than advertising in magazines and on the radio; it is fourteen cheaper than advertising in newspapers, and eighteen times more affordable than network television. Not only that, your message will be a thousand times more fun than all of them put together.
3. Only ice cream trucks bring your brand to the Olympics. It’s totally unfair, but everyday folks can’t advertise during the ceremonies. Only official Olympic sponsors can display their ads on buses and billboards. However, your ad will be seen by millions when our trucks make their rounds with hot chocolate and cookies, playing the national anthems of winning nations.
4. Ice cream trucks stay parked at events. The millions of people streaming out of a hockey game at GM place or a concert at the PNE will get a few short seconds with a bus ad, but spend time with your message when they fetch their friends for ice cream.
5. Ice cream trucks are unique. Nothing is eye-catching quite like an ice-cream truck. Buses are boring. Ice cream is cool.
6. Ice cream truck advertising has a top-notch creative department. Unlike bus, TV, print or radio, the in-house creative department at Ice Cream Advertising has experience working for major advertising agencies such as Ogilvy and Publicis, on brands such as Disneyland and Mercedes-Benz. See our portfolio of work here.
Contact us today to find out how you can have more people see your ad. Even if they miss it, they’ll probably run after it.
Mike Catherall
Immersion Creative
604 537 1874
mike@immersioncreative.com
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